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The Scion FR-S Revealed! MILK Hollywood

This was taken from the guys at DaYUUM.com
Photos courtesy of Scion / D.Huang / J.Pagtalunan
Video courtesy of M.Dang

When Scion first went on sale in 2003, it was the gateway brand for Toyota and Lexus, targeting a younger demographic which the Toyota brand failed to capture. The Scion brand was pushed towards the first-time buyers with their fixed-no-haggle pricing and customizable platform. The long-term strategic plan was to plant the seed with the Scion then with their loyalty graduate them to a Toyota and unto a Lexus.
Scion debuted 2 models at launch, the xB and xA, the prediction of the xA being a more desirable model caused Toyota to manufacture more of them. To their surprise, the xB outsold the xA 2-to-1. Many enthusiasts and tuners quickly flocked to the quirky style and the roominess of the xB. At the same time many clubs were formed, such as Scion Evolution, which started a following in itself.
In 2004, Scion continued the success by adding a highly adaptable coupe, the tC. Even with a powerful engine and sleeker lines it was quickly categorized as a “chick” car. Scion then seemed to loose its fizz with the introduction of the xD, and the 2nd Generation xB in 2007.
In 2011, Scion is creating a New Dimension, a New Cycle by introducing 2 new models to their line-up, the iQ and FR-S.
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